Laura Mock Redesigns the Iconic Ramona Series
Growing up, I was a huge Ramona Quimby fan and have such fond memories of my mom reading the books to me over and over and over again. I grew up in Portland, Oregon (where Ramona grew up) and my parents would drive us by Klickitat Street so we could try to guess which house was Ramona’s. Needless to say, I was incredibly excited when I found out that I would be working on the latest repackage of this series’ covers!
My art director, Erin Fitzsimmons, and I started the redesign process by looking at the existing covers to see if a design refresh using the existing art could work. I isolated the illustrated characters, zoomed-in on them, and placed them on bright solid backgrounds. I thought filling the background with different styles of hand lettered titles could be a fun and fresh addition to the series.